The Secrets of Choosing the Right Google Keywords for SEO

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What are Keywords?

Keywords are the words and phrases that people type into search engines. They’re also known as search queries or “SEO keywords.”

What is Keyword Research?

Keyword Research is the process of understanding the language your target customers use when searching for products/services/content that you offer.

Step #1: Brainstorm Basic or ‘Seed’ Keywords

The best way to choose keywords is to do it through brainstorming and looking for search phrases from your target customers’ point of view.

Step #2: Long-tail Keywords

As you get more into the site, you should add some more specific keywords. These are what I would consider “long tail keywords.”

Step #3: Analyse the level of competition

There is no harm in picking your own keywords and targeting them by publishing high quality content. But, it is important to define who your competitors are before you finalise on your keywords.

Fill your site with quality content

This may sound old fashioned, but content is loved by Google and the other search engines. The more pages you have with solid, quality content, the more you will be noticed. But make it a point to not go overboard with your content. Go for quality over quantity.

Link with care

In particular, .edu and .gov sites are greatly regarded by Google. You should try to build backlinks from these sites as well. You can also get good backlinks by posting comments on blogs and Squidoo lenses.

Optimize Metatags

One of the most important tags that should be optimized is the description tag. The description tag is a short sentence or two that describes the content of the document and this should be helpful.

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Women Can Startup

Women Can Startup

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Women Can Startup empowers millennial women through features, interviews, stories, and discussion. https://www.womencanstartup.com